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Is It Time To Start A New Magazine?
What's old is new. Um…no. Or would that be, yes? In a world where old is suddenly new, the correct answer is: Maybe. Gordon Atkinson (Real Live Preacher) talks about Generate, a “yummy beautiful”...
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What’s Your Favorite Book on Social Media? Please Retweet! #WriteForCommunity
Here they come! I’m researching and writing lectures for my class “Writing to Build Community using Social Media” at Northwestern College, a Christian liberal arts college in Saint Paul, Minnesota. The...
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Sight isolates. Sound incorporates.
What do we lose when we don't hear? We talk endlessly about community but find the doing thereof problematic. It’s not just because we like the idea of people better than actual people, it’s that...
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Verbatim: Tell Other People’s Stories
In which I learn from my students We see better together We just finished our Social Media Marketing class at Northwestern College. One of my favorite assignments was when the students critique their...
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Risky and Risqué Reading for Christian Copywriting Students
Reading is dangerous. And profitable. On Tuesday I start teaching Freelance Copywriting (Eng3316) at Northwestern College in Saint Paul, Minnesota. These are junior and seniors largely from the English...
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Wait for It (And Resist Checking Your Phone)—Dummy’s Guide to Conversation #8
Anyone who writes for a living or who must regularly produce creative solutions knows the best ideas are typically not the first ideas. I’m about to begin teaching a freelance copywriting class at...
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What Makes Something Remarkable?
Old Volkswagen Station Wagons never die. In several classes at Northwestern College we’ve talked about what makes something remarkable, as in, “Hey, let me tell you about this thing I saw….” The Heath...
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Copywriting Tip #5 for English Majors: Why Voice Matters
The human voice will always reign as king of communication. words contextualize our presence and vice versa I recently talked with a pastor who opted out of social media. Entirely. If he wanted to...
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Gay Marriage and the Desperate Times/Desperate Measures Argument
People of faith can do better Amy Bergquist’s powerful editorial (“This man shouldn’t get the last word on gay marriage”) in today’s StarTribune makes a strong argument about treating people as adults....
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